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Chief Marketing Officer

FSC-US seeks an accomplished professional to lead its national marketing efforts.

ORGANIZATION SUMMARY

The Forest Stewardship Council-US (FSC-US) is the independent national initiative of FSC, the global leader in forest certification. FSC promotes responsible forest management by developing the world’s most respected forest management and chain-of-custody standards, evaluating and accrediting third-party certifiers, authorizing use of the FSC label on forest products, and by providing public education about FSC as a crucial tool for ensuring that the world's forests are protected for future generations. FSC is experiencing extraordinary growth in demand for certified products. FSC-certified products, such as building materials, paper and furniture can now be purchased at nearly every major national retailer. Currently 100 million acres of North American forestland is FSC-certified (290 million acres globally). More than 3,400 U.S. companies are certified under FSC’s chain-of-custody standards (16,000 globally).

POSITION and RESPONSIBILITIES

Reporting to the President, the Chief Marketing Officer will serve as FSC’s brand manager for the United States. This position is pivotal to FSC-US’ growth, as s/he will direct all marketing efforts including market analysis, strategic planning, brand management (including US-specific messaging and brand language), key accounts management, and competitive intelligence. The Chief Marketing Officer will be assisted in his or her efforts by the President, the Director of Communications, as well as staff from FSC-International’s Global Development division.

The ideal candidate has an entrepreneurial spirit and the passion to help build the capacity and reach of this vital international organization. The success of the FSC-US is critical to its ability to leverage the marketing capacities of its partner organizations, some of which are among the best-known and most respected businesses and non-profit organizations in the world.

Key responsibilities of the Chief Marketing Officer will include:

1. Developing a marketing plan consistent with FSC-US’ overall strategic plan.
2. Implementing marketing strategies including managing key corporate partners, public education campaigns in concert with NGO partners, sector-focused market development, among other activities.
3. Ensuring integrity of the brand and the system in the US by coordinating prompt resolution to complaints or concerns related to product labeling or market claims.
4. Developing overall organizational capacity for marketing and market development.
5. Integrating and coordinating FSC-US’ marketing strategy and efforts with those of FSC International.
6. Developing RFPs/RFQs for contractor support; selecting and managing contractor/s.

A successful candidate will have:

• Ten years or more experience in marketing strategy, brand or product management, promotion, and sales.
• A demonstrated passion for environmental conservation and social equity.
• Familiarity with the forest products industry, forest conservation, and/or green products marketplace.
• Exceptional writing, messaging, and design conception abilities.
• Ability to communicate complex ideas to various audiences.
• Ability to lead a team of creative and technical contractors in brand development.
• Ability to manage multiple high-level projects.
• Sensitivity to and experience in challenging and complicated international development situations.

Compensation for this senior leadership position is commensurate with experience. FSC-US has a competitive benefits package and pension plan.

To apply, please email your resume, cover letter, writing samples and/or portfolio to:

Andrea Carlson, FSC-US
info@fscus.org
Please reference "Chief Marketing Officer" in subject line.

Applications accepted until March 10, 2010.